We identify new ways to support people, identifying latent needs, behaviors and desires.
We follow and support companies, both in terms of creation of new products and models and in studying the Corporate image.
We operate in Montebelluna, the italian industrial district where many worldwide leading companies are working in the Industrial Design.
The process of creating new products is considered as an interaction space rather than a preset sequence of distinct phases with no possibility of experience and information sharing.
The typical process of creating a new product consists of three key moments: Inspiration, Ideation and Realization.
- The Inspiration start many time from one need that can become an opportunity motivating the search of new solutions. In these step it’s fondamental the discovering process of latent or expressed needs.
- The Ideation is the process of creating, developing and testing ideas. This is the fase of the responses, the creation of the concepts and first solutions making.
- Realization (implementation) is the path that leads from the Concept to the Project phase, from the solution to the people’s lives, with the shape and the functionality of the new product.
Every projects by Sergio Menegon’s Design and Development Studio is conceived in synergy with the Customer and with constant reference to the target market.
All the projects and activities developped are regularly verified and validated on the basis of the final implementation. Our goal is to provide appropriate solutions, emotional, actionable, efficient. Obviously, maximum attention is provided to assure the respect of the target cost, in order to obtain the final product competitive in its markets.
The result of this approach: new fundamental innovative paths for growth. Paths that represent the optimal base for getting new market opportunities and achieving the expected successfull results.
